To find out, we spoke with Ryohei Furuta, who is in charge of watches in the Product Strategy Division at Valuence Japan and an expert in handling Rolex watches in auctions and the used market.
Popular Rolex models and market fluctuations
Rolex has developed innovative functions for luxury watches, including the Oyster Case, which is highly water resistant; Perpetual, which enables automatic winding; and Datejust, which can instantly switch the date display.
The brand has won fans both with this functionality and its fashionability, and these days, its asset value is attracting attention as well. Sports models like the Cosmograph Daytona, the Submariner, and the GMT-Master are especially popular and continue to rise in the used market as well.
“The Daytona is by far the most popular of these. In particular, the 116500LN, a popular stainless steel model, was trading at an average price of about 2.6 million JPY in April 2020, but rose to about 4.6 million JPY in the first half of April 2021, showing strong growth. When leading models grow in price, others follow, so the prices of Rolex sports models are rising on the whole."
Rolex: What's going on in B2B auctions?
Purchasing renowned Rolex models through Star Buyers Auction
Star Buyers Auction boasts a wide lineup of Rolex watches, thanks in part to its unique and extensive purchasing routes.
"Since the recent steep rise in Rolex prices in the market, we now have many customers visiting our purchasing locations, saying, 'I want to sell my Rolex! It was just sitting at home, and now its value has multiplied.' We are strengthening Rolex purchasing at our shops, and this high purchasing power is what attracts high-quality listings to Star Buyers Auction. Our biggest strength is that we can list a wide variety and large number of Rolex models."
Star Buyers Auction also has a robust search function, so you can quickly locate the product information you want. You can also zoom in on photos so you can check for scratches and other issues, even online. It even allows you to request more pictures if you want.
You can also check the lineup of products that were actually listed at auctions held within the last three months. Under Product Archive, select "Watch" for Product Category, then "Rolex" for Brand Name to check the extensive lineup.
Click here to apply to participate in these auctions.