Watch and jewelry tradeshows that attract buyers from around the world
Tradeshows are indispensable for buyers as an opportunity to develop new purchasing routes, purchase pieces that are not on the market, and interact with business partners. Some large tradeshows last several days and attract tens of thousands of visitors.
Since the 2020 COVID-19 pandemic, many tradeshows have had to be canceled or postponed. As of May 2021, most are still suspended, but some tradeshows in some host cities are reopening depending how the situation develops. While online transactions are active, buyers of reused items have a strong need to verify them firsthand, so demand for tradeshows will likely remain strong.
Of the many tradeshows held all over the world, here we introduce popular tradeshows that showcase used luxury brand watches and jewelry, some of their highlights and their schedule.
(Information is current as of May 26, 2021.)
(1) IWJG (International Watch & Jewelry Guild): One of America’s largest watch and jewelry tradeshows, touring different cities around the country.
IWJG is held about 10 to 12 times a year in cities all over the U.S., like New York, Los Angeles, Las Vegas, Miami and Dallas. It handles mainly used luxury brand watches such as Rolex, Audemars Piguet, and Patek Philippe. Participation in the tradeshow is open to IWJG members only, and the guild has 7,800 members in 72 countries. IWJG’s participants are mainly from the US, but many Japanese companies participate as well because the popularity of luxury watches makes it easy to trade at high prices.
Since the end of 2019, IWJG has been forced to cancel or postpone its real tradeshows and events other than online transactions because of the spread of COVID-19. But as of May 2021, it is gradually reopening its in-person tradeshows in cities that allow events, like Orlando and Miami.
IWJG Miami took place on May 24 and 25, 2021. The schedule for further tradeshows has not yet been announced, but it’s likely to be posted soon so keep an eye on the official website and Facebook.
(2) HKWGS (Hong Kong Watch Guild Show): A large-scale watch tradeshow in Hong Kong, held periodically throughout the year.
HKWGS is a watch tradeshow held 10 to 12 times a year in Hong Kong. Like IWJG, HKWGS participants mainly trade in used luxury brand watches. This tradeshow is distinctive for drawing many participants from countries like Hong Kong, China, the United States, Italy, and Singapore. This is thanks to the promotion of trade liberalization and to Hong Kong’s status as a special administrative region with no customs duties or consumption tax, both factors that may contribute to the vitality of the tradeshow.
As of May 2021, the tradeshow was most recently held on May 25, 2021. The schedule for further tradeshows has not yet been announced, but it’s likely to be posted soon so keep an eye on the official website and Facebook.
(3) WTA (Watch Trader Association): A watch tradeshow in Munich, Germany.
WTA is a watch tradeshow whose participants are mainly European buyers. This tradeshow is held regularly in Munich, Germany, and participation is open to members only. The association has more than 3,600 members worldwide.
The items handled are mainly used luxury brand watches, but it tends to have better selection of antique watches than other tradeshows because of the comparative popularity of antiques in Europe.
The tradeshow scheduled for May 1 and 2, 2021 was canceled due to the COVID-19 pandemic.
Since then, the 2021 schedule has been announced as follows, but sudden cancellations may arise. Check the official website in advance for details.
- June 12-13, 2021
- July 24-25, 2021
- September 4-5, 2021
- October 9-10, 2021
- November 6-7, 2021
- December 11-12, 2021
(4) WWT (World Wide Traders): A tradeshow held all across the US. Also has extensive online transactions.
WWT (World Wide Traders) is a tradeshow of used luxury brand watches, vintage watches, luxury jewelry, and collectors' items. It is held in cities like Miami, Las Vegas, Los Angeles, and New York.
Participation in the tradeshow is open to members only. The organization offers both regular membership (WWT Members) and premium membership (WWT Premium), and the premium option allows participants, among other things, to enter the tradeshow earlier than regular members. There is also a focus on online transactions, and membership grants access to their trading platform.
Their tradeshow events have been canceled since the COVID-19 pandemic, and there have been no schedule announcements made as of May 2021. Check the official website and wait for new updates.
(5) Jewellery & Gem WORLD Hong Kong: The world's largest jewelry tradeshow, held in Hong Kong.
Jewellery & Gem WORLD Hong Kong is the world's largest jewelry tradeshow, and it is held in Hong Kong. Beyond trade of used jewelry items, this tradeshow also attracts all operators related to the jewelry industry, including jewelry design companies and factories, jewelry-related IT companies, and photography equipment companies, as well as manufacturers, wholesalers, retailers, and importers and exporters of jewelry. It is a lengthy tradeshow, lasting several days, and it is popular enough to attract over 3,600 exhibitors. Participation in the tradeshow is open to any business professionals over the age of 18 who register in advance.
The 2021 event will take place at two venues: at the Asia World-Expo from September 17 to 21, and at the Hong Kong Convention & Exhibition Centre from September 19 to 23. There are also online virtual events scheduled for September 3 to 30.
The tradeshow has not yet opened visitor registration as of May 2021, but it’s a good idea to start the process at the official website, where you can register your email address to be notified when registration begins.
(6) HKTDC (Hong Kong International Jewellery Show): One of the world's largest jewelry tradeshows, held regularly in Hong Kong
This tradeshow is held regularly in Hong Kong, where the jewelry trade flourishes. In addition to fine jewelry, it offers jewelry-related items from all categories, such as antiques, sales tools, and packaging materials.
The March 2021 tradeshow has been postponed, and the schedule has been readjusted. As of May 2021, the tradeshow is scheduled to be held from July 25 to 29. Visitors can register in advance from the official website.
(7) SIJE (Singapore International Jewelry Expo): A jewelry, watch, and art tradeshow held in Singapore.
SIJE is a jewelry tradeshow held in Singapore. It attracts over 200 exhibitors from Singapore as well as Hong Kong, India, Japan, and other Asian countries. Exhibits include precious stones, jewelry, accessories, watches and furniture.
The 2020 event was canceled due to the COVID-19 pandemic, but this year, SIJE plans to hold its first ever hybrid-style real/online event (as of May 2021). From October 7 to 10, they will be holding both a real tradeshow at Marina Bay Sands and a virtual online tradeshow.
More efficient purchasing through tradeshows and online auctions
These are seven of the world's most popular tradeshows of used luxury brand watches and jewelry.
Because of the COVID-19 pandemic, the situation is still unstable, with limited host areas and sudden cancellations or postponements, but many tradeshows are working hard to gradually reopen to meet the needs of participants. For buyers, tradeshows are an important opportunity to strengthen relationships and meet new partners. We hope that soon life will return to normal and it will be possible to visit various tradeshows with no travel or movement restrictions.
With so many obstacles to planning to attend tradeshows, it’s a good idea to expand your online purchasing routes. In addition to online tradeshows, more and more buyers around the world are now using online auctions to purchase items. Online auctions make for efficient purchasing because you can stock a wide range of items with no travel time.
Among Japanese online auctions which are attracting attention from buyers around the world, Star Buyers Auction in particular is popular for its rich selection of products and high quality. It allows you to check out and bid on a broad lineup of pieces, including those types of items featured at the tradeshows above. You can register online here, and registration is completely online.
Star Buyers Auction can be a great complement to tradeshows.