Are you searching for jewelry at wholesale?
Jewelry has always fascinated people with its beautiful shine. People want to own jewelry not just as ornaments but also as a real asset, which means that it will always be in demand. Many customers focus on resale value (the sale value of a previously purchased item), so high-end brand jewelry with a high resale value tends to be popular in the market.
Efficiently and inexpensively purchasing items that are very popular among customers is a serious challenge for buyers. Many buyers are therefore constantly searching for reliable wholesalers to stock up on valuable jewelry.
Further, with the spread of digital technologies, an increasing number of buyers around the world have been participating in online auctions as a new purchasing option.
This article provides tips for using both transactions with wholesalers and online auctions as means of efficiently purchasing valuable jewelry.
The difference between wholesale and auctions for jewelry
・Auctions (real auctions & online auctions)
Benefits of using wholesale to purchase jewelry
In Japan, it is common for buyers to make appointments and visit wholesalers to negotiate and trade. In other countries, the most common sales method is for wholesalers to sell jewelry directly door-to-door, without appointments.
Using wholesale to purchase jewelry offers the following benefits to buyers.
Benefits of using wholesale to purchase jewelry (1): Purchases can be made quickly
Wholesale transactions typically take place directly through one-on-one price negotiations between wholesalers and buyers. For this reason, most transactions are completed within one day. Online auctions, however, require a certain amount of time because online auctions include a preview period and a bidding period. By comparison, wholesale allows jewelry to be purchased more quickly.
Benefits of using wholesale to purchase jewelry (2): Purchases can be made with limited resources
In the case of wholesale, buyers can purchase many pieces of jewelry at once through a single negotiation with a wholesaler. Because it allows buyers to purchase large volumes while minimizing labor, wholesale is useful for organizations and others who cannot afford to allocate a great amount of resources like buyers for jewelry purchases.
Benefits of using wholesale to purchase jewelry (3): Easy to purchase desired items in a reliable manner
Since wholesalers propose goods that meet the needs of buyers, it is often easy for buyers to have items from certain brands and in specific price ranges. When looking to purchase certain types of jewelry continuously, using wholesale is likely the best choice.
Although wholesale offers many such benefits, it also presents the following challenges for buyers.
・Limits on place and time
Since wholesale involves face-to-face transactions, buyers must set aside time for negotiations. And because locations are also limited, buyers tend to deal primarily with local wholesalers.
・Need for negotiating skill and experience
Since transaction prices are determined through negotiations with wholesalers, buyers must have an understanding of the market price for each piece of jewelry. Buyers must also have experience in the industry, including the skills to move negotiations in an advantageous direction.
・ Difficulty of buying a single item
When dealing with a wholesaler, buyers commonly purchase large quantities of jewelry at once. For this reason, buyers may have difficulty making small transactions, or purchasing a single item.
・Limits on items that can be viewed
In general, the number of items that can be checked is limited because the buyer makes purchases from among the jewelry that is presented (displayed) by the wholesaler.
Benefits of using online auctions to purchase jewelry
Benefits of using online auctions to purchase jewelry (1): Purchases can be made regardless of time or place
Buyers can purchase jewelry by participating in online auctions at a time and place of their own convenience during the preview and bidding periods.* Because the time and location are not restricted, buyers can participate from anywhere in the world.
*In the case of Star Buyers Auction, the preview period lasts about one week and the bidding period lasts about six days.
Benefits of using online auctions to purchase jewelry (2): Market prices are easy to read
Online auctions set a starting price for each product, after which you can also check how the price changes as a result of bidding. Since bidding reflects the popularity among participants, the price tends to match the market value, and even people with little knowledge of market prices can easily participate.
Benefits of using online auctions to purchase jewelry (3): No need to negotiate
During online auctions, participants simply enter a value and click to complete their bid, so there is no need to negotiate prices with vendors. This also makes participation easy for those who are not confident negotiators.
Benefits of using online auctions to purchase jewelry (4): Desired items can be targeted with pinpoint accuracy
Participants in online auctions can bid on as little as one piece of jewelry, so can target the item they desire with pinpoint accuracy. This also makes it easy to respond flexibly to sudden changes in customer needs.
Benefits of using online auctions to purchase jewelry (5): Ability to view an abundance of items
Since participants can see every item on auction, they can compare and consider many different pieces of jewelry to enable a wider range of purchasing options.
Benefits of using wholesale and online auctions to purchase jewelry
Types of jewelry with a high resale value that you may want to purchase wholesale or in an online auction
So what kinds of brand jewelry are there with high resale value that tend to be popular in the market? According to the Japanese online auction giant Star Buyers Auction, the following two collections have been especially popular for many years, drawing bids from buyers all over the world.
Van Cleef & Arpels Alhambra Collection
・ Vintage Alhambra shell necklace: 180,000–210,000 JPY
・ Sweet Alhambra shell bracelet: 60,000–90,000 JPY
・ Vintage Alhambra Diamond guilloché necklace (2020 Holiday Limited Edition): 330,000–360,000 JPY
(2)Cartier Love Collection (Bracelets)
How can buyers find an online auction at which to purchase jewelry?