Exploring Chanel’s history and the secrets behind its popularity
What are the prices and market trends for Chanel?
Three key points when purchasing Chanel bags
(1) Vintage products
Vintage Chanel can be defined as products from the 10 series (meaning those whose serial numbers start with 10; products made in 2006) or earlier. These items are valuable not only for their popularity but also because they often come from specifications that are no longer manufactured, and because many consumers value the unique texture of the leather.
"People know that many products purchased from Japan come from private collections and have been kept in good condition. Sometimes the information on the store of purchase is still clear on the sticker, which is almost a guarantee that the item is in nearly perfect condition. Many products from Japanese sources don't seem used at all, so you know they are highly reliable." (Mr. En, Valuence, Japan)
(2) Standard products
Chanel bags with the double flap and double chain have long been available in the market, and new models are being produced even today. But despite this relative availability, they have maintained high popularity as standard products. One line that meets this definition is the Timeless Classics. At first, the Timeless Classics had a limited production period, like Chanel’s other lines, and they were not considered standard products. It may be that their popularity is what conferred this status.
(3) Designs by or involving Karl Lagerfeld
Another point of significance was the death of Karl Lagerfeld.
"The news of Lagerfeld's death made big headlines in the media at the time. Needless to say, his contributions to the rebirth of Chanel were incalculable. The news of Lagerfeld’s death drew attention to the products that he was involved in, resulting in a new appreciation for their design and quality. Naturally, this had a big impact on the used market, and these items still sell for high prices. "(Mr. En, Valuence Japan)
What Chanel bags are popular?
So when it comes to Chanel bags, which specific products are particularly popular? Pay attention to the following three key points.
(1) Limited manufacturing period
The 2.55 collection, which was limited to a certain year, and the Diana flap bag (especially in colors other than black) are rare because few were produced.
(2) Bags made with specific materials and parts
The material you should be looking out for is caviar leather. While soft, smooth caviar leather bags are being produced even today, Chanel’s older models are popular for their harder feel, scratch resistance, and durability.
(3) Double chains and other unique Chanel elements
Bags with parts that are unique to Chanel also tend to fetch high prices. For example, double chain bags have a two-pattern adjustable chain that makes them adaptable to a variety of scenarios. This is a unique Chanel element that other brands don't have, and it is very popular.
Tips for efficient purchasing of Chanel bags
What should you know if you want to purchase Chanel bags efficiently? Let's take a look in detail.
Point 1: Check market prices carefully
"Chanel is popular regardless of the season, and you rarely see large fluctuations in its prices. This means it can be difficult to predict price trends. That’s why it’s important to keep a regular eye on the monthly market trends and to read up on appropriate prices for yourself. Looking at it this way, the price lists that Star Buyers Auction provides make an excellent analytical material, as they reflect transaction records. I hope all our users will take advantage of this resource." (Mr. En, Valuence Japan)
Star Buyers Auction started offering a price list subscription service in February 2021. It allows users to check the market prices of the products listed on Star Buyers Auction at a glance, making it possible to get a clear view of past transaction prices. The service also makes it easy to analyze and predict market prices. User feedback has also been very positive. For more details, see "Grasp past bid prices at a glance. Could a price list subscription service change your purchasing? "
"The market price isn’t the only thing that’s important; so is your own sense of the price of retail items. If you know how high the price can go while still selling to general consumers, then one option is to set aside a budget that allows more leeway above market price and aim for a somewhat high bid. This will increase the likelihood of your bid winning." (Mr. En, Valuence Japan)
Point 2: Check for popular products and rare models
In addition to the popular products we’ve already introduced, it is also important to get hold of rare models.
"Chanel bags include some very valuable models. If you’re lucky enough to see one of these up for auction, I absolutely recommend that you bid. The first is the Wood Vanity bag. They’re made mainly of wood, and they’re shaped like a small trunk. They’re adorable, but it's not easy to get your hands on one." (Mr. En, Valuence Japan)