The strength of Star Buyers Auction: Unique purchasing routes
Why people choose NANBOYA, a specialist in buying watches and brand-name goods
Service by highly specialized concierges (appraisers)
The first reason is that NANBOYA offers thorough and highly specialized concierge services.
"A typical buyer would look at the used goods that the customer brought in, quote their secondhand market price, and urge the customer to make a decision. They’d just say, “Well, here’s the price, so are you going to sell?’ But for us, the price is hardly the most important thing. We ask our customers why they got the item, how they have used it, and why they are parting with it." (Hada)
For example, a customer may have purchased an item to commemorate a life event but found it didn’t fit their lifestyle any more and decided to give it up, or they may be parting with it to fund a special trip or other new experience. Before buying, we listen closely to each customer's thoughts, evaluate the items, and thoroughly explain the evaluation to the customer’s satisfaction.
NANBOYA’s concierges learn from a training team of specialists from each genre and brand as well as specialists with qualifications from GG, one of the most prestigious gemology programs in the world. They gain a solid base of knowledge about products, appraisal and evaluation skills, and customer service etiquette.
The concierge experience creates a virtuous cycle of customer trust and satisfaction, leading to many repeat customers who look to NANBOYA whenever they have something to sell.
Comfortable shops in convenient locations
A system that makes buying services appealing and easy to use
NANBOYA also has a variety of services to make its buying services more familiar to customers.
Miney, its asset management application, provides users with information such as market trends and current market prices on items they own. This service allows customers to understand the value of their own real assets and notifies them when it’s a good time to sell so they can turn them into cash through NANBOYA.
NANBOYA also has an in-house watch repair system with first-class technicians, and even offers services like watch repair, overhaul, and battery replacement. Thanks to this in-house repair system, we can offer reliable watch repair services that will motivate customers to use NANBOYA for reasons other than buying. We even buy broken watches and perform repair and maintenance to list them for auction. The successful bidder will receive an item that’s ready for immediate sale.
These services create an environment that makes NANBOYA’s buying services easy and comfortable to use, creating a cycle that draws a large number of high-quality products.
Expanding globally and accelerating buying
In recent years, NANBOYA has been accelerating its buying services by setting up bases both in Japan and overseas. Its first international location was launched in Hong Kong in July 2019, and it has been adding more ever since. As of May 2021, NANBOYA has buying operations in a total of 15 bases in the following regions.
- Hong Kong
- South Korea
- United Kingdom
- United States
"We are continuing to maintain the quality of our services in Japan, and we are seeing an increase in repeat customers, particularly among the wealthy. Outside Japan, wealthy people are more conscious that owning luxury brand-name goods is a form of asset management, and buying is on the rise, especially for items in high price ranges, such as Rolex and Hermès products." (Matsumoto)
An abundant lineup of high-quality products through unique purchasing routes
This is how Star Buyers Auction utilizes its unique purchasing routes in order to list a large number of high-quality products.